Built in collaboration between doctors and patients.
Care, born from Understanding
Psoriasis isn't just a skin condition — it's something people live with every day. The itching, the flaking, the self-consciousness, the search for something that actually helps instead of just promising to.
At Dira, we started with a simple belief: people managing psoriasis deserve products made with honesty, not hype.
We are a brand under Lifemaxify Healthcare Private Limited, built around one focus — thoughtfully formulated shampoos, conditioners, and creams for people navigating scalp and skin psoriasis.
Meet the face behind Dira
Meet Dr. Alisha Prakash, a PG doctor with multiple thesis in her name who wants to help people with skin conditions through approaches that don't require you to suffer from side effects but through approaches that only help you improve your quality of life.
Our Purpose
Too often, people dealing with psoriasis are sold quick fixes and exaggerated promises. We wanted to do something different — create products rooted in transparency, with clear ingredients, honest descriptions, and realistic expectations.
No miracle claims. No shortcuts. Just care, formulated with intention.
We know we're not a cure, and we'll never pretend to be.
Where We're Based
Dira operates out of Rewari, Haryana, India, under Lifemaxify Healthcare Private Limited. We ship across India and are always just an email or call away.
📧 mail@dirahealth.com
📞 +91 8059491277
🌐 dirahealth.com
Thank you for trusting us to be part of your routine. We don't take that lightly.